The smaller companies that charge $3.99 are almost understandable, until they throw on the card stock covers and fill the back 8 pages with house filler rather than selling ads - or at least putting in a letters column. With some ad support and plain covers, they probably could lower the price to $3.50 and make the same profit in the long run. IDW is especially bad at this, and Avatar doesn't even bother with the card stock covers.
"If we don't believe in freedom of expression for people we despise, we don't believe in it at all." -- Noam Chomsky