Jeffrey Katzenberg wrote:"In five to seven years, all films, regardless of budgets or type, will be made in 3-D,"
Janine Stein wrote:SINGAPORE -- It's a 3-D world, and Jeffrey Katzenberg thinks it's time to reflect that on the big screen -- and not just in animated films.
"In five to seven years, all films, regardless of budgets or type, will be made in 3-D," the DreamWorks Animation boss said here Wednesday during his keynote at the inaugural 3DX Film and Entertainment Technology Festival.
"3-D is how we see, how we take things in. It's natural," Katzenberg said. "This is not a gimmick, it's an opportunity to immerse the audience, to heighten the experience."
He added that the migration to 3-D will happen on all screens, including mobile phones and laptops.
Katzenberg was joined by Walt Disney Studios Motion Pictures Group president Mark Zoradi and others in stressing the industry's commitment to 3-D as the future of film.
Moviegoers' early response is clear, Zoradi said, citing the success of such 3-D titles as "Chicken Little" and "Hannah Montana and Miley Cyrus: Best of Both Worlds Concert."
"Consumers clearly prefer 3-D if they have a choice," he said, adding that 3-D films could bring in two to three times the business of a 2-D release.
Zoradi touted his studio's new five-picture deal with Imax, which will kick off with Robert Zemeckis' "A Christmas Carol" in November 2009, adding that the slate could involve projects from Tim Burton and Jerry Bruckheimer, though no details were disclosed.
Producer John Landau, now working with James Cameron on "Avatar," said that 3-D would "do for cinema what stereo did for the audio industry."
All the film industry has to do is "demystify" 3-D for consumers, whose perception of 3-D may be of "gimmicks on B films" and "theme parks that forced things off the screen," Landau said.
Zoradi's presentation Wednesday included the first public screening of 3-D footage from "Beauty and the Beast" (originally released in 1991), which Disney is re-rendering for a 2010 release, as well as Disney's "Tron 2," set for 2011 or 2012.
The addition of "Beauty and the Beast" brings Disney's number of digital 3-D releases for 2009-10 to 11, with another six to come in 2011. This would give Disney more than 50% of all 3-D releases during the next three years; 11 of those would be animated.
"The biggest barrier (to 3-D) is not product, it's the installed base of digital cinemas," Zoradi said.
Katzenberg predicted that 35%-40% of admissions for March DWA release "Monsters vs Aliens" will be for 3-D. For a film coming out 15 months later, he envisions 80%-85% of admissions for the company's next "Shrek" installment to be for 3-D.
Stressing the technical advances that made the latest incarnation of 3-D different from past efforts, Katzenberg said 3-D "will bring people back to the movies who have stopped going."
"This is not my father's 3-D," he said. "There's no ghosting, no eye strain and best of all, you don't throw up. Throwing up is not good for anyone's business."
All agreed that 3-D's ability to immerse audiences in the film is the key.
"There is nothing more immersive than 3-D," Landau said. "On 'Titanic,' our goal was to use visual effects to make people feel part of the film. With 'Avatar,' we're using technology to transport people to another world."
Katzenberg said that theatrical digital 3-D represents a "unique opportunity for cinemas" to create an experience that consumers could not get at home, "and it will be many years before they can."
Among the reasons cited was the fact that light diminishes the quality of the image.
"The only place in the home to replicate this is in the coat closet ... and I would not want to spend two hours there watching a movie," he said.
burlivesleftnut wrote:Is it safe for work?
PATRICK FRATER wrote:A local producer is setting up what he claims is the first 3-D erotic movie.
Stephen Shiu Jr., chairman of One Dollar Prods., said his shingle will make "3D Sex and Zen," a sequel to 1991's "Sex and Zen" produced by his father, Stephen Siu Yeuk-yen. According to newspaper reports, the pic will be made on a budget of HK$30 million ($3.9 million) with 3-D effects provided by post-production outfit Menfond Electronic Art.
Lensing will begin in April and is skedded for delivery in December.
Shiu believes 3-D is the best way to beat movie piracy and boost the Hong Kong film industry, which is treading water.
The original "Sex and Zen" was based loosely on 17th century Chinese literary classic "The Carnal Prayer Mat." The new take is a tale of how excess can lead to tragedy.
Shiu's pic may be a tough sell in mainland China, which recently announced a campaign to stamp out "vulgarity" in the media and has shut down dozens of websites.
Geoff Boucher wrote:"This is the science-fiction part of the movie," Sigourney Weaver said of "Avatar," and she wasn't talking about the spaceships, the blue-skinned giants or even the lab-created genetic hybrids of Pandora. Weaver was talking about the filmmaking devices and technique used on the set of the film and today, in this fourth and final video snippet from our "Avatar" opening-night event, you can hear Weaver, director James Cameron and producer Jon Landau discussing the innovations that will be affecting Hollywood for years to come.
Cobb05 wrote:Instead of crappy 3-D and trying to expand the screen to make people feel like they're in the movie, here's a crazy concept. How about movies that are well written, with good stories? I think that concept is more alien than holographic screens or virtual reality.
Cpt Kirks 2pay wrote:Here here. I don't know WHAT the fark Spielberg is up to lately with all these announcements of movies he's interested in making. The guy's gone a bit mental lately, like he's purposely making bad decisions just to annoy his fans. JUST SHUT UP AND MAKE INTERSTELLAR ALREADY!!!!!!!!
Fried Gold wrote:Cpt Kirks 2pay wrote:Here here. I don't know WHAT the fark Spielberg is up to lately with all these announcements of movies he's interested in making. The guy's gone a bit mental lately, like he's purposely making bad decisions just to annoy his fans. JUST SHUT UP AND MAKE INTERSTELLAR ALREADY!!!!!!!!
He made Catch Me If You Can, Munich and War of the Worlds....then apparently went a bit bonkers.
Eric J. Lyman wrote:ROME -- Longtime Italian erotic film director Tinto Brass on Thursday announced that he would produce what he called the world's first-ever 3D pornographic production.
Brass, 76, best known for his 1979 film "Caligula," which he directed in collaboration with noted author Gore Vidal and magazine publisher Bob Guccione, said the time is right for 3D technologies to be used to create an erotic film. He noted that the project, which he said will be the world's first 3D erotic film, will also be the first 3D film of any type made in Italy.
Brass said that with the film he plans to "revisit an abandoned project about a Roman emperor that was ruined by Americans, and go from there," a reference to "Caligula," which he has criticized because of hard-core sex scenes added during postproduction without his consent.
He said he would start work on casting and the script immediately, and that he planned to start filming in May or June.
Gaspar Noe, the filmmaker whose movies - including "Irreversible" and its depiction of a brutal rape - have spawned much controversy and a cult fan base, is turning his lens on porn.
The maverick director told Screen at the beginning of the Cannes Film Festival last year that he was hatching a "joyful porn movie - a joyful movie with explicit sex."
Sources now tell Wiretap that Noe's joy of sex, or "pornographic melodrama," will be shot in 3-D.
What is also being referred to as "an apologia for vice" will likely be handled by Noe's longtime collaborators, Wild Bunch.
The director, whose "Enter The Void" ran in competition at the last Cannes, will screen that film in Sundance this month.
Jabbadonut wrote:We could add touch, taste, and smell to the experience as well. Then, surrounded by the action, seeing, hearing, smelling, tasting, and touching.
Jabbadonut wrote:Television will end up being all 3D as well. I can't wait to see how the World Cup games look in June.
We could add touch, taste, and smell to the experience as well. Then, surrounded by the action, seeing, hearing, smelling, tasting, and touching. Imagine "feeling" the bullet hit you . . . d'oh!
thomasgaffney wrote:Jabbadonut wrote:We could add touch, taste, and smell to the experience as well. Then, surrounded by the action, seeing, hearing, smelling, tasting, and touching.
Or, you can just get your fåt lazy ass off the fucking couch and go outside.
Jabbadonut wrote:thomasgaffney wrote:Jabbadonut wrote:We could add touch, taste, and smell to the experience as well. Then, surrounded by the action, seeing, hearing, smelling, tasting, and touching.
Or, you can just get your fåt lazy ass off the fucking couch and go outside.
I'll stick to my couch, thank you very much.
Esther Inglis-Arkell wrote:Throw out your glasses. Apple has applied for, and recently been granted, a patent for tech that could produce 3D images without the need for special eyewear.
Start saving up your money, and get ready to throw those shiny new iPhones and iPads in the garbage, because they could soon be obsolete. The iMblinded (probably not it's actual name) is Apple's next all-consuming piece of personal technology. It will allow its users to see actual 3D holograms on their palm-top computers.
How does it work? The images will be displayed through a screen that consists of many tiny little plastic domes. As anyone who has played with glass bowls or prisms knows, when light hits the edge of a surface, it is deflected a little from its course. The screen underneath the domes will send out certain images. If they hit one section of the domes, they'll be deflected one way. If they another section, they'll be deflected another way. The technology would work by using the domes to deflect one image to your left eye, and a slightly different one to your right eye. Your brain will then integrate those two different views to form a 3D image.
Many will be excited at the prospect of this new technology. Others — for example people who don't want to have to engineer 3D websites, have light deflected into their eyes at movie theaters, or listen to their friends obsessing about their new toy — won't be as eager.
Via The Telegraph.
Richard Gray wrote:A recently granted patent reveals that Apple, the company behind the iPod and iPhone, has been working on a new type of display screen that produces three dimensional and even holographic images without the need for glasses.
The technology could be used to produce a new generation of televisions, computer monitors and cinema screens that would provide viewers with a more realistic experience.
The system relies upon a special screen that is dotted with tiny pixel-sized domes that deflect images taken from slightly different angles into the right and left eye of the viewer.
By presenting images taken from slightly different angles to the right and left eye, this creates a stereoscopic image that the brain interprets as three-dimensional.
Apple also proposes using 3D imaging technology to track the movements of multiple viewers and the positions of their eyes so that the direction the image is deflected by the screen can be subtly adjusted to ensure the picture remains sharp and in 3D.
The patent claims this technology would also create images that appear to be holographic because of the ability to track the observers movements.
It states: "An exceptional aspect of the invention is that it can produce viewing experiences that are virtually indistinguishable from viewing a true hologram.
"Such a "pseudo-holographic" image is a direct result of the ability to track and respond to observer movements.
"By tracking movements of the eye locations of the observer, the left and right 3D sub-images are adjusted in response to the tracked eye movements to produce images that mimic a real hologram.
"The invention can accordingly continuously project a 3D image to the observer that recreates the actual viewing experience that the observer would have when moving in space around and in the vicinity of various virtual objects displayed therein. This is the same experiential viewing effect that is afforded by a hologram.
"It allows the observer, for example, to move around a virtual object and top observe multiple sides from different angles."
Three dimensional televisions are set to be next years must have gadget as many major electronics manufacturers have launched 3D-ready televisions and blu-ray players.
Sky has also launched a 3D TV channel while many movies are now being filmed in 3D for viewing at the cinema.
Most of these technologies require viewers to wear glasses that allow the right and left eye see slightly different images to produce the illusion of a three dimensional image on the screen.
Apple's patent, however, has now raised speculation that the computer giant may be aiming to branch into the 3D domain by looking to abolish the need for glasses and even go further by offering the chance for holographic films.
Holographic movies, however, would require new filming techniques currently not being used by the movie industry to ensure actors are filmed from multiple angles.
Initially the holographic displays may be used for computers and the patent suggests a solution to allow users to walk around an object without ever having to go behind a screen.
It proposes using "holographic acceleration" – where the image moves faster relative to the observers' own movement so they would only need to walk in a small arc to see all the way around the holographic object.
Leander Kahney, a consumer technology expert and author of the Cult of Mac, said: "At present, Apple seems an unlikely company to get into the 3D TV business, which is struggling, but if Apple cracks the technology it could help make 3D the dominant display technology. It certainly does away with the biggest problem – the 3D glasses.
"As well as watching 3D movies, Apple's system would have a ton of applications in science, engineering, design and education, while 3D iPhones and iPads would be killer.
"It's easy to imagine things like amazing 3D textbooks and instructional videos. 3D gaming on an iPad would be an incredibly immersive gaming experience."
Apple said it does not comment on patents.
: Sean O'Connell wrote:In fact, X-Men director Bryan Singer tweeted recently that he was experiencing “serious frame rate envy” after his screening of The Hobbit, which doesn’t mean much until you pair that news with another bit of information from Magneto, himself, Sir Ian McKellen. While doing Hobbit press, McKellen tells Malone’s Movie Minute that Singer attended the premiere with James Cameron and was very impressed with the technology Jackson used to make the vision come to life. So much so that he might use 3D and 48 fps for Days of Future Past.
Carolyn Giardina wrote:Jean-Luc Godard may have famously said that “cinema is truth 24 frames per second," but James Cameron is currently convinced that shooting at a rate of 60 frames per second offers a more truthful image.
As he readies to shoot Avatar 2 and 3, the technologically-savvy director has been looking at higher frame rates of 48 and 60 frames per second. And, he tells The Hollywood Reporter, at the moment he would “personally favor” 60 fps. “I think it is such an affinitive answer,” he said. “But other people may choose 48 for other reasons.”
Last March at CinemaCon, Cameron said he “fully intends” to film the Avatar sequels at a higher frame rate and he presented an extensive test showing the differences between images shot at 24, 48 and 60 fps. At that time, he said, "The 3D shows you a window into reality; the higher frame rate takes the glass out of the window.”
But as for choosing between 48—which Peter Jackson has selected for production of The Hobbit—and 60, Cameron left that for the industry to discuss.
“The reason I went down that path is because I believe it makes for better 3D,” Cameron said of his advocacy of higher frame rates in a new interview with The Hollywood Reporter. “There were lots of arguments for why 48 and why 60. My feeling is if it is a software upgrade (for digital cinema projectors), do both. It doesn’t change anything at the projector; you don’t have to change the lamp house or the lenses. If you are uploading software you can upload it for 48 and 60 and let the filmmakers decide.”
In terms of how he will decide at what rate to shoot the Avatar sequels, Cameron said, “If the exhibitors will adopt the idea of a dual standard, than I’ll probably want to shoot 60. If they don’t, then I will have to look very carefully at the pros and cons of 60 and 48.”
Frame rates are the number of images displayed by a projector within one second. 24 frames per second (fps) has long been the standard in cinema.
In related news, Lightstorm Entertainment and digital cinema projector maker Christie recently inked a five-year agreement aimed at furthering 3D digital cinema and the use of higher frame rates. Additionally, Christie has started to demonstrate the use of higher frames rates within a single projector setup.
As part of the agreement with Lightstorm, Christie will assist in outfitting Cameron’s new production facilities, including two screening rooms that will serve as virtual production sites for the next two Avatar movies.
Projectors are just one part of the equation. Cameron said, “The cost (to go to higher frame rates) is not at the camera, which is very straightforward; the cost is not at the projectors, because it is a software upgrade. I could go out right now, shoot a movie at 60 fps if it was all live action and project it, and have a stunning effect. It has value immediately. What we have to work on is the FX workflow—primarily the render pipeline.”
“The trick in the near term is going to be to not have a big upward inflection in the cost of visual effects,” he explained. “I believe there are ways to do it, but there is some code that needs to be written to do it, and I’m working with some of the big FX providers on that now. You can’t expect people to run off adopting a higher frame rate if it is going to cost an addition 10 percent of their FX costs, which are already pretty high. We have to get it down to 1 percent or so, which I think is achievable.”
With that we began talking about 3D. The camera he is going to be shooting with is called THE FUSION CAMERA, which is scheduled to shoot a U2 Concert in the next couple of days. I love that he knows where his camera is going. Anyway. Jim’s planning on shooting 3D not so much as the stab you in the eye, throw a flaming spear at you type of thing, but as, what he calls, “A More Lucid Window,” through which to observe the worlds that he’s going to unleash upon us.
Lastly, he wanted people to understand something in regards of the Digital projectors that would be being placed in theaters around the world. These projectors have the capacity to screen things at up to speeds like 120 to 140 fps. The entire industry is going to be shifting to higher frame rates, probably somewhere above 40fps where suddenly the strobing you see or can detect on those big massive battle scenes in films like TROY, which instantly make you disconnect. Those will go away. And on AVATAR and BATTLE ANGEL ALITA it is absolutely necessary to have those higher frame rates, one for the sheer projection of the Stereo images, but also the sort of images he’s planning on putting out there are just the type that at 24 fps, would start to kind of break-up and become unintelligible.
Brendan Bettinger wrote:If you are at Collider, you probably watch a lot of movies. Based on our demographics, most of you have seen The Hobbit. A significant portion of you will see The Hobbit in 48 frames per second. Virtually all of you who do will think the higher frame rate looks strange, at least at first. And yet, Hobbit director Peter Jackson proclaims 48fps is the future of filmmaking. Critics are far from convinced, calling the new look “a gaudy high-definition tourist attraction” and “washed out and flat, yet unforgiving in its hyper-realism.”
Jackson’s push for 48fps (also known as High Frame Rate or HFR) has sparked a surprisingly heated debate over what seems like a relatively simple technological innovation. Although my first viewing of The Hobbit was a peculiar experience, I am a believer in 48fps. So after the jump, I examine the arguments for and against 48fps, the neuroscience behind the negative response, and what it will take for HFR to find widespread acceptance.
Steve 'Frosty' Weintraub wrote:Michael Bay:
What technology has excited him recently
Talks about how he’s at CinemaCon to talk about Dolby Atmos
Reveals Transformers 4 will be the first film to shoot with the new IMAX 3D digital cameras
Says he won’t be shooting in 48fps/high frame rate
What’s the resolution of the new cameras
Says they’re going to use the new camera in the big seminal scenes…the showcase scenes
The rest of the movie will be digital cameras with some film cameras
Has he seen the new Sony F-65 camera that was used on Oblivion
TheBaxter wrote:
in related news, Peter Jackson, not to be outdone, has announced he will be reshooting the entire remaining two hobbit films in 4800fps 4D (that extra D is there, even if you can't see it). the retrofitting of all the theaters who converted to 48fps cameras to 4800fps is estimated to cost about 800 quadrillion dollars and take approximately 82 years to complete.
so sorry wrote:TheBaxter wrote:
in related news, Peter Jackson, not to be outdone, has announced he will be reshooting the entire remaining two hobbit films in 4800fps 4D (that extra D is there, even if you can't see it). the retrofitting of all the theaters who converted to 48fps cameras to 4800fps is estimated to cost about 800 quadrillion dollars and take approximately 82 years to complete.
I'll wait for the re-re-re-re-re-re-re-re-re-re-re-re-re-re-issue of the BluRay.
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