Page 3 of 3

Re: Official TV Ratings Thread

PostPosted: Wed Oct 14, 2009 2:51 pm
by Peven
Leckomaniac wrote:
Nick wrote:
Leckomaniac wrote:Probably. I imagine it is cheaper to produce.

You can put it on another night and no matter if ESPN pays for it or ABC pays for it the money still comes out of Disney's pocket.

Right, but it is about continuing to build the brand. Putting MNF on ESPN does wonders for that brand. It elevates the ratings of a cable channel to astronomical levels. At the same time, ABC has a monster on it's hands with DANCING WITH THE STARS. It is a franchise that has been a constant deliverer for ABC. Further, it is perfect counter programing. ESPN gets the adult males and ABC gets the teens and female audience.

Seems like a smart business move to me.

no wonder they pay you the big bucks to live on an island paradise, you're one sharp fucking on, Lecko

Re: Official TV Ratings Thread

PostPosted: Tue Jan 26, 2010 5:56 pm
by Leckomaniac

Nielsen to FINALLY start counting Internet viewership

There is a catch, however, as Nielsen will only count it if it is aired on the Internet with the SAME amount of commercials as the original broadcast. This pretty much eliminates Hulu and the networks OWN websites. Only a few websites run this way.

EDIT: As the article notes:

So either, (a) everyone will rush out to watch their online TV on Comcast XFinity, so that their viewing counts in the ratings (unlikely), or (b) Hulu and everyone else starts to put more advertisements on their shows (more likely, but would also probably mean the death of Hulu)."

One step forward, two steps back it would seem.

Re: Official TV Ratings Thread

PostPosted: Fri Feb 22, 2013 7:59 pm
by TheButcher
Nielsen Agrees to Expand Definition of TV Viewing
After a meeting in New York Tuesday, the ratings company will roll out a system to measure broadband, Xbox and, in time, iPads, with more changes to come.
Alex Ben Block wrote:The Nielsen Co. is expanding its definition of television and will introduce a comprehensive plan to capture all video viewing including broadband and Xbox and iPads, several sources tell The Hollywood Reporter.

The decision to expand beyond traditional TV ratings measurement came out of a meeting in New York on Tuesday of the What Nielsen Measures Committee, a group that has been meeting for nearly a year. The committee is composed of representatives from major TV networks, local TV stations, cable TV networks, advertising agencies and some big brand advertisers.

The decisions made by the committee are not binding but a source at one of the big four networks was ecstatic at the prospect of expanded measurement tools. The networks for years have complained that total viewing of their shows isn't being captured by traditional ratings measurements. This is a move to correct that.

By September 2013, when the next TV season begins, Nielsen expects to have in place new hardware and software tools in the nearly 23,000 TV homes it samples. Those measurement systems will capture viewership not just from the 75 percent of homes that rely on cable, satellite and over the air broadcasts but also viewing via devices that deliver video from streaming services such as Netflix and Amazon, from so-called over-the-top services and from TV enabled game systems like the X-Box and PlayStation.

While some use of iPads and other tablets that receive broadband in the home will be included in the first phase of measurement improvements, a second phase is envisioned to include such devices in a more comprehensive fashion. The second phase is envisioned to roll out on a slower timetable, according to sources, will the overall goal to attempt to capture video viewing of any kind from any source.

Nielsen is said to have an internal goal of being able to measure video viewing on an iPad by the end of this year, a process in which the company will work closely with its clients.

The shift doesn’t mean Nielsen will begin to provide ratings data for, say, Netflix. Nielsen will capture how much time is spent on that kind of viewing, but to actually provide ratings, Netflix would have to agree to encode its program signals so that Nielsen software can identify them and trace their source. The traditional TV networks do encode their signals to be compatible with Nielsen’s measurement tools.

Nielsen already captures a small amount of out-of-home viewing, such as at a few colleges. If a student comes from a Nielsen home, his or her TV viewing is tracked when the student goes off to college.

Nielsen also has a “customized” program to capture some viewing in places like college dorms, bars and restaurants. While Nielsen wants to expand its measurement out of home, that is not part of this initiative. Nielsen appears to be waiting until it acquires Arbitron, which does more such out of home measurement, before making that a priority.

A spokesperson for Nielsen declined to comment.

Re: Official TV Ratings Thread

PostPosted: Sun Oct 12, 2014 12:01 am
by TheButcher

Re: Official TV Ratings Thread

PostPosted: Thu Oct 16, 2014 4:19 pm
by TheButcher
TV Ratings: 'Charlie Brown' Special Remains Evergreen for ABC
Steady with last fall, it beat most other original offerings on broadcast TV

Re: Official TV Ratings Thread

PostPosted: Fri Nov 21, 2014 2:58 pm
by TheButcher